Wendy Paige Sterling

Stop wasting time in rooms where you don’t get any traction.

In this episode, I have the privilege of hosting Colleen Biggs, a seasoned 22-year business strategist, as we delve into the concept of your network being your net worth. We explore how building social capital can significantly enhance an entrepreneur’s ability to scale their business.

Social capital has three buckets: What you know, who you know, and who knows you. These aspects will cultivate meaningful connections and attract opportunities to come your way.

Embrace the power of the pause, be kind, and stay true to yourself because authenticity is the key to building lasting, meaningful connections, and amplify your business.

Tune in to this episode of The Power In The Pause:  Scale Your Business with Social Capital.

Enjoy this episode? Don’t forget to leave a five-star review.


  That’s the thing I find that a lot of people waste time in places where they’re not going to get any traction and social capital is really about people pouring into your bucket by giving you an opportunity open in a door for you, giving you a connection if you’re in rooms where that’s not happening, and everybody’s in there take take take, then I don’t hang out with you.

in those rooms. I don’t even hang out with those people anymore. I don’t want to be around people that aren’t pouring back into me because I’m always pouring into other people. So I think that’s part of the social construct that we’re talking about. Just those tiny little changes and steps that you do can make a wealth of difference in your bottom line and in your bank account.

Have you ever wondered how to harness the transformative power of life’s pauses, how to unlock your true potential, create a profound impact and manifest the life, you know, you deserve. Welcome to the power in the pause podcast, the show where we explore. Explore the incredible potential that lies within life’s pivotal moments.

I’m your host, Wendy Paige Sterling, and my mission is to guide you through these transformative pauses so that you can embrace your true self and make a lasting impact in the world. As a dedicated intuitive coach of personal growth and empowerment, I’ve spent years helping individuals navigate life’s challenges.

Transitions, such as divorce, grief, and career shifts and awaken their inner strength. Through this podcast, I’ll be your guide, sharing insights, stories of resilience and practical tools to help you thrive during life’s pauses. The power and the pause podcast isn’t just about me. It’s about the incredible journey we’ll embark upon together.

So join my community of listeners who believe in the extraordinary possibilities that these moments offer. Thank you for joining me and together, we’re going to learn to embrace the power within life’s pauses, prioritize your wellbeing, and unlock the incredible transformations that await you. I’m Wendy Page Sterling and your host, and I can’t wait to explore this exciting path of self discovery and empowerment with you.

Hello everybody and welcome to another episode of the power in the pause podcast. Don’t forget to hit subscribe, please, so that you do not miss a single episode that comes out every single week. And you would do me an even larger favor of more people finding this podcast. If you would please leave a review and a five star rating.

Thank you. Thank you. Thank you. I appreciate those of you who have done that. And those of you who are doing it as we speak. So shall we dive into today’s episode? Well, please welcome to my podcast show and stage. My dear friend, Colleen Biggs. Hello, Colleen. How are you? I’m so good, Wendy. How are you today?

I am fantastic. And I am so honored that you said yes to having a conversation with me today because you have been. In my circle of friends and colleagues for quite a number of years, you guys, and today, Colleen and I are going to talk about how your network is your net worth and how it is that you can build your social capital to make scaling a business easy.

So Colleen, welcome. And I’m going to share with everybody a little bit about you so that they know why you are the way expert on this topic. So Colleen is a 22 year business strategist who empowers business leaders to expand their influence through peak performance habits to attract the right clients and drive more profits.

She has launched over 340 businesses. She is a keynote speaker, author to seven number one international best sellers with the latest being step into the spotlight to expand your influence. She is also the CEO and founder of the Leap community and was awarded the most inspirational leaders in business and entrepreneur of the year in 2023.

Congrats, by the way. Colleen provides women with a community of entrepreneurs who take the leap daily and realize that their network is their net worth. Colleen. Thank you for being here. You have such an incredible, I mean, I’ve known your resume, but even just reading it out loud, I’m like, damn, she is just such a powerhouse.

And I would love for us to really dive into this topic today because, you know, I think with the With the day and age that we’re in now, obviously social media is, you know, is very much everyone’s bread and butter. So how does building social capital really directly impact an entrepreneur’s ability to scale their business?

I’m glad you asked that question because most of the time people do think like, oh, social capital, is that social? Like my Instagram, my TikTok, my Facebook, and I’m going to say yes and no. And no is probably the bigger part of that because social capital is really three buckets. It’s going to be what you know, who you know, and who knows you.

And I’m sure everyone can guess out of those three buckets. And when I’m speaking from stage or doing a workshop, I’ll say, what is the most important bucket out of all of those? And most people guess it’s, it’s who knows you. Um, those are the efforts that take less effort from you. So if we’re talking about the power of the pause, if you’re out there hustling every day and fishing and fishing and fishing and hustling, you get really tired.

A lot of entrepreneurs tell me like, Oh, I traded in a 40 hour work week for an 80 hour. Job that I created for myself as an entrepreneur. And I’m like, well, you’re doing it the wrong way. Cause that’s what they’ve done. They’ve created a job. Once you’ve laid that foundation, people clearly know who you are, what you stand for, what you do.

That’s very important. By the way, people have to know that. Then it’s very easy for someone else to talk about you when they’re in a conversation with somebody else and say, Oh, you’ve got to meet Colleen. She has the perfect podcast for that. Oh, you have to meet Colleen Biggs. She runs conferences for, for speakers.

You’ve got to be a speaker on her platform. So I have more referrals coming to me now. And, um, and, and women that are referring women to me, uh, to speak, uh, for them to be able to be on my podcast, for them to be in my community, for them to attend a retreat I may be doing, um, or even just a one on one every day there’s emails in my inbox.

So that directly, by the way, I could go through 80 stories. Those directly relate to the money in my bank account. Every single time, because if it’s a referral and that person is signing up to speak with me or pay for something that I have, that’s a service that money goes into my bank account from a referral of somebody else.

So building your social capital is so important when, I mean, yes, what we know is very important because that’s how people are going to listen, know us, like us, trust us. So authentically showing up is a big piece. Um, having clarity on who you are and then really. I would say being very, very sure of and giving yourself permission to do exactly what it is that you love and make sure others know that.

I wrote the book on it, The Attracting Other Customers. I don’t go fishing for customers. I just attract them to me. Based on my personality, who I am, what I do, the friends I keep, the circle I have as my social capital, don’t allow it to be constructed because someone friended you. I say, go construct your social circle based on if you see things coming through your feed, you don’t like.

Unfollow people and start following the individuals that motivate you, inspire you, educate you, that you feel good about so that when you do go to social media, it’s not a bad experience. It becomes a great experience. And then you can like and share and comment and really kind of nurture those relationships with individuals.

Before we continue with today’s episode, let’s take a moment to reflect on what we’ve discussed so far. We’ve explored the transformative potential of life’s pauses and the importance of embracing them to unlock your true potential. Remember these moments of reflection and growth are stepping stones towards creating that intuitively designed life that you desire.

So in this moment, let’s take an opportunity to pause. Breathe and consider how you can apply what you’ve learned so far to your own journey. Now let’s dive back into our conversation where I will continue to explore the power within life’s pauses and how they can guide you towards a life filled with purpose and authenticity.

Yeah, it’s so important. And I’m so glad you highlighted that because I mean, I’ve built every single one of my businesses on, you know, I call it more of like a collaboration, you know, method, right? That it’s through the connections. It’s through the people that I meet. It’s through the introductions where, yeah, I am top of mind among people.

And I keep my people top of mind when I’m thinking like, Oh, you need to connect with. And I think that, you know, What I actually think is that social media itself has almost given us permission to hide a little bit in the actual interactions that are required to really grow your business. And I will tell you guys, like there isn’t a week that has gone by on my calendar when I am not connecting with other like minded entrepreneurs who, you know, are either doing things that are similar to what I’m doing or who compliment what it is that I am doing because You just, you never know and so what would you say are, you know, maybe, maybe somebody listening right now is going, well, I don’t even know where to start.

Like, how do I even know who to bring in? Like, or I’m, you know, I, I’m an introvert and I’m not somebody who’s necessarily comfortable making reach outs. I mean, what would you say to them in terms of like, what are some strategies that they can start cultivating some meaningful connections and start building out their network?

I think if you’re an introvert, I’m not at all, my husband is, so I always encourage him, my husband, cause he is an introvert to find the spaces that he enjoys that he’s comfortable in. So I love networking in person and I’ve recently really reached out in the last couple of years in Arizona and started networking a lot.

And I love to go to more events because I love to just have those face to face conversations. I do actually love Zoom calls. Too. So someone that might be an introvert might enjoy more of a zoom call because they feel safer and less, it’s less energy that they have to expend. Right. To do that. So then schedule zoom calls and there is no lack of spaces online for networking virtually.

You can go to any meetup. So I would start at meetups. A great one. Um, it’s a great app to go on and you can find local virtual meetups going on, maybe in your type of niche or the type of People you want to hang around, but you’ve got to start feeling out as a step one. What lights me up? What can I do?

What do I like, but then who do I really want to connect with and stop wasting your time in rooms with people that you don’t want to connect with. When I get in rooms and they’re mainly men, I don’t work with any men in this business of mine. So if I’m going into a room for my business. There’s no need for me to connect with men in that room.

I’m not going to hang out. If I’m, if I’m going to connect with a bride, say for my other business, beyond Babel, Basil mobile pizzeria, then I’m going to do it on Instagram and I’m going to be reaching out and sharing and, and posting and commenting in Facebook groups that have brides that are looking for, you know, uh, people and caterers, right?

So where is your business? People and demographics hanging out and then you’ve got to go start there, but you’ve got to start somewhere. And if you’re not hanging out and people don’t get to know your name on a regular basis, you could do it in your community, volunteer in your community. People will get to know your name.

Start posting things on your Facebook community board where people get to know your name. What can you do for people to get to know your name? I mean, I just got voted in on our assembly board, the first board for our residents. And every, all my neighbors were like, you got to run. I’m like, nobody knows me here.

And they’re like, we promise everybody knows you here. That’s because I volunteer, but I didn’t do it to get my name out there. I did it to give back to my community. And I was like the highest voted person, you know, second highest voted person in on the board. That’s crazy. I didn’t even know that many people knew me.

So you’ve got to start somewhere. And get out there and find what you can do that can get your name known by other people and what you do. Yeah. And I mean, I’ll even give an example, you guys, like I started playing, I picked a tennis racket backup and I joined a tennis club and literally out of nowhere, I talked about this on social media a couple of weeks ago, like I was playing a match with just a friendly match with a friend and we got to talking and we decided to go have lunch afterwards.

And in the course of lunch, all of a sudden I’m making her an offer. On on my services as a coach as a mentor and I didn’t join this, you know, tennis club thinking that I was going to get clients like I joined because it’s my passion, right? And I think what we oftentimes overcomplicate is like, you know, it’s like we overthink, right?

So we overcomplicate it by thinking things differently. through too hard. And what ends up happening is I think that a lot of us show up inauthentic. So how can we balance, right, nurturing our network and also making sure that we are showing up in these places authentically or, or choosing where we want to show up authentically.

That’s the thing. I find that a lot of people waste time in places where they’re not going to get any traction and social capital is really about people pouring into your bucket by giving you an opportunity, opening a door for you, giving you a connection. If you’re in rooms where that’s not happening, and everybody’s in there, take, take, take, then I don’t hang out.

in those rooms. I don’t even hang out with those people anymore. I don’t want to be around people that aren’t pouring back into me because I’m always pouring into other people. So I think that’s part of the social construct that we’re talking about. Just those tiny little changes and steps that you do can make a wealth of difference in your bottom line and in your bank account.

For sure. Right, right. Well, and I also think that sometimes too, you know, I think we think it, you know, so many people will say like, it has to be easy, right? Or it has to be hard. It’s like we, we, it’s almost like we dance on these two ends of the spectrum. But at the end of the day, what I think is most important is that, you know, yeah.

It does get to be easy as long as it feels authentic. And if it is hard, then those are not the rooms or the places that you should be playing in to begin with. And, you know, I think that, um, you know, something else that I had heard, I’m curious to get your opinion on this, but I had also recently heard, it’s like, instead of spending time unfriending people, just go out there and be you, and they’re going to unfollow you in the end anyway.

Right. So, you know, I love it when people unfriend me. I love it when they opt out. Totally opt out because I’m like, that’s one less person I have to worry about, you know, paying for in my CRM. If, if you, I opt out of stuff all the time and that’s not disrespectful of the person. That’s a, that’s not an interest to me at all.

Right. If I have an interest and trust me, I get a lot of emails. If I have an interest for someone, I want their stuff. So I agree with you on that. And I think it’s very important that we know and are confident enough in what we do and who we are to say, I want to play. with you. I don’t want to play with you.

And that’s okay. You don’t owe anybody an explanation because you’ve decided to live your life the way you want to live it. I actually believe we attract the right people when we do that. And people know exactly where you stand. Like I don’t attract mean girls at all. I just don’t. I attract women that are like wanting to pour into each other and my conferences, when we have these big conferences, it’s amazing to me, the feeling in the room of women feeling supported how no one feels sold to, but yet everyone’s making deals and getting clients and everyone just feels like it’s so natural because of the way that the stage has been set.

So you’ve got to set that stage for your business and for your social capital and your buckets. You’re not. Then no one’s going to set them for you. You just allow that to happen. And I saw a photo the other day, Wendy, you’ll love this. It showed a ballet dancer. In a ballet shoe and the very next foot next to her was all taped up with blisters and a little blood on her foot.

And it says you never can see what’s hidden behind in the work that, that needs to be done. You and I have built businesses. We know it takes a lot of work to build the foundation of a business, to start a new podcast, to launch a new business. There’s a lot of work that goes into that. But. And most people don’t see it until it’s already gotten to a certain place.

And they’re like, Oh yeah, it’s easy for you, Colleen, because you have this big community. I’m like, I came out of corporate America with zero, zero people other than corporate people in my LinkedIn. I had no social, nothing. I just start from the ground up and so can you. So I think people would need to understand there is a little work that’s involved in that, but you got to build it so that it doesn’t have to be that way the whole time.

And you can optimize on like standards and operations and processes and automation and things that really help you grow automatically. Yeah, and I think, you know, you bring up another really important point to, you know, I, when I transitioned out of divorce and really put all my efforts into what I was doing anyway, which was really helping, you know, multi six figure entrepreneurs who happen to be divorcees scale their businesses or to pivot their business.

You know, I lost 60 percent of my email list when I made this pivot. And I think that we believe that it has to, it’s about the quantity versus the quality of our connection. So I’d love for you to speak into that a little bit. Oh, yeah. Yeah. I talk about this all the time because, you know, they’re like, how many do you have on your list if you want to come and speak and blah, blah, blah.

And I’ve known people that have such a high engagement on social media and that’s where all of their people are. But their email list is like nothing. They might have like, in fact, they usually don’t even have an email list because they’re so focused on social media and the engagement. So I think it is crucial that we pick and choose.

And construct who is the quality of the people that are around us. And here’s the other thing. Remember them, right? Don’t you like to be seen? Don’t you want to be heard? Don’t you want people to personally invite you to things and reach out and be like, Hey, Wendy, I think you would be perfect for this.

You’re like, wow, thanks for thinking of me. Well, if you enjoy that, other people enjoy that. So I say, you know, put the customer hat on and kind of sit in your customer’s seat and treat other people the way you want to be treated. And that’s really what it all comes down to. It’s the golden rule in my life.

It’s been the golden rule in my family. And I always treat people the way I want them to treat me. Does it mean they’re always going to treat me that way? No. Um, but again, if I find that I’m in a situation where people aren’t treating me very well over and over again. I just back off of that, unfriend them, um, I might take them off an email list.

I might not subscribe to their email list. And I slowly back away because that’s not the circle that I want to be in. And I think it’s very important that we protect also our reputation of who we are and who we hang out with because that says more to people than what you do behind the scenes. That they can’t see right.

Yeah. Yeah. And I, and I think that what we don’t give enough credit to is that it is like your people are going to find you, you’re going to find them. And at the end of the day, we all just want to be seen and heard. That’s it. You know, like I had somebody reach out to me. I guess that they may have wound up in my junk emails, but they DM me on Instagram and they were like, I don’t know if you saw my email, but you know, I love your work and I really want you to speak on, you know, this summit or on this podcast.

It feels so good. It feels so good for somebody to do that. And that is also why I have no fear in reaching out and DMing people who, you know, either I, you know, I somehow wound up on their email list or somehow found them on social media and I’ve started engaging in their content. And you know, you guys, I have to tell you since pivoting my business, and I’ve met a handful of people in sort of like this new sphere of, of, you know, this new niche, I should say, Um, and I’ve met probably like 50 new people in the last, like, I don’t know, maybe two months.

And it has been like the most incredible experience. I’ve been invited on summits. I’ve been invited on podcasts. I just got literally today, I was invited to speak on a stage, like out of nowhere. Right. And so I think so much of this too, Colleen, is it’s about how it’s about. The energy that you’re putting out, how you are showing up to these calls, how you were showing up to these events, how it is that you are presenting yourself.

And it’s all about being you because that is what is going to attract not only new colleagues and new friends into your network, but that’s also what is going to attract the opportunities that come your way, which is how you get to amplify, you know, your network. Yeah. Yeah. I love that. You know, you talked about that because when you read about me in the beginning, there’s nowhere that we have a resume online, right?

As a business. So you don’t give your resume when you own your own business to somebody, unless they ask for a bio. So your resume is Google. When someone Googles your name, that is your resume. How are you showing up? What podcasts have you been on? What do you do online? They’re going to stalk you and look at all the things you do first.

Before they actually go to your website and then connect with you there. So a lot of people think, Oh, my website has to be the best thing. It’s like, no, where you’re showing up online does. So go Google your name. I hope every single person listening to this goes and Googles their name and go find out what does it look like?

Like for me online, when someone Googles my name, what are they seeing? What is out there that’s showing up? That’s ranking, you know, um, on Google, because that is what they’re looking at. And that they probably have done that with you, Wendy. And they’re like, Hey, we love what you’re doing and we want you at our conference.

So again, you. That came out of nowhere, but I will tell you, you did all the work that you needed to get to where you are today for those to start happening. And now your bucket is being filled and now that’s building your net worth because of the work that you’ve put in and knowing other people, what you know, how you’ve supported other people and now other people knowing you it’s, it’s coming back your way.

So again, that’s the beauty of building the social capital and knowing that your network will always be your net worth. Exactly. A hands down. So Colleen, if there’s anything that everyone listening to today’s episode is going to walk away with, what is the one takeaway that you want them to just put in their back pocket or to implement starting after listening to this?

I’m going to say that other people, um, are important and you need to treat people the way you want to be treated, hands down. So don’t think that you can treat people like crap and they’re just going to keep coming back for more. Um, how you directly treat people will be a reflection of you and how people perceive you.

So start there and treat other people with kindness and love because they deserve it. Yeah. I could not agree more. I. 100%. Thank you so much, Colleen. I adore you. I love you so much. You guys, Colleen and I met years ago and we had kind of like a little break during, um, my transition, you know, my grief period after my mom had passed away.

And I’m so grateful that you are back in my sphere and we’ve re this is another thing, guys, we’ve reconnected and you know, I just want to thank you so much. How and where can people find you? Cause. You need to be found by everybody listening. I have built a great Google resume. So you can just, you can just go to Colleen Biggs on Google or Colleen Biggs.

net. So Colleen Biggs. net is where my website lives. You can follow me on every social media platform at Colleen Biggs. Um, I’m out there and I would love to connect with any of you on your favorites. Social platform, DM me, or, you know, send me a message on LinkedIn or whatever that looks like, maybe contact me and schedule some time for us to get to know each other on my website, or maybe even download my podcast.

And then you’ll be able to hear Wendy. Cause she’s also going to be a guest on the take the leap podcast. So again, there’s so many different ways for people to connect with me. Um, and everyone out there should be doing that and building that for themselves. Yeah, I agree. And you guys, every way that you can connect with Colleen is available in the show notes, including links to all of her incredible books that you guys should also go buy on Amazon.

So Colleen, thank you so much for being here today. I so appreciate you and just Not just the work that you do, but you are a true connector and collaborator. And I just want to thank you because I know that you have also introduced me to so many people that I have just had the pleasure of calling friends and doing business with.

So thank you so, so much. You’re welcome. You’re welcome. Okay, you guys. I hope that you loved today’s episode. I know I did. I love being in a room with Colleen. I’ve even been on retreats with Colleen before because I just can’t get enough of her. But I hope that from today’s episode you guys really understood.

How important your network is, and that really is what translates to your ability to create your net worth. And it does get to be easy. So thank you all so much for tuning in today. Remember that in order for you to grow your network, it’s going to take some moments of pause for you to step into your power and take the initiative and start reaching out to people to connect and to collaborate and to serve.

Start making scaling your business as easy as possible for each and every one of you guys. Thank you so much for tuning into today’s episode. As a reminder, don’t forget to hit subscribe. You can also follow me across social media at Wendy Page Sterling, sending you all so much love and light always. Bye, everybody.

Thank you so much for being a part of our journey. Your quest to embrace life’s transformative pauses and unlock your true potential is a powerful one. My podcast here is to support you on this journey and guide you towards creating an intuitively designed life. Stay connected for upcoming episodes where I will continue to explore.

Explore self discovery and empowerment. And if you found today’s episode valuable, please leave a review and share this podcast with other people. Remember, your life’s pauses hold incredible potential, embrace them, prioritize your wellbeing and believe in your transformation that awaits you until next time.

Keep discovering the power within you and let’s create your intuitively designed life together. I’m Wendy Page. Sterling and I look forward to our next empowering conversation.

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